I had this encounter with a friend. She had asked me to watch a video clip of some guys who learned how to run on water for a time before sinking. She was fully convinced of its authenticity. (how could it be anything less I am seeing it with my own 2 eyes) This video actually has a very interesting emotional connection. The emotion of it champions the human ability to achieve the impossible and raise the bar of what we can do if we believe in ourselves. It is more than a video of human achievement, it is a video of the power of the human spirit or so it seems. Our emotions are reinforced with pride and if we can do this we can do anything. There is another story taking place in this video, one that is not spoken but is being planted in your brain without your knowing! See if you can discover it.
This video documents the evolution from an idea of walking on water to actually walking(running) on water. (watch it )
I said to my friend that this video is actually a very well thought out advertisement for the Hi-Tec sporting goods company. Very well thought out and scripted. So well in fact was the design of this viral ad that my friend did not want to believe that it wasn’t true. That got my attention. She struggled to believe that what she saw may not be true and would have rather remained ignorant of that reality. That my friends, is a real control and if you can win their heart, their acceptance, their okay then you have effectively won over their loyalty and their wallet$.
It was only until I pointed out the instances of the product placement throughout the video that she started to ‘see’ what she didn’t and could not see before. This revealing of truth however had an effect I was not expecting. It did not bring a sense of relief to now know the truth but rather a sad disappointment that it was not real all because she had been sold on skilled marketing. So long as a lie is repeated and made exciting the truth will be disappointing and not believed.
The Hi-Tec marketing firm responsible for this creative advertisement also put out another video describing fully their creative process in creating their ‘walking on water’ commercial.
(Watch Making of Hi-Tec’s Ad.)
I said to my friend, “Truth can be depressing, especially when the lie is so fantastic.”
Its a feeling you have that you know something about yourself nobody else does.
The picture you have in mind of what you are about will come true. It’s a kinda thing you have to keep to yourself because its fragile feeling and you put it out there and somebody will try and kill it, so its best to keep all that inside.
-Bob Dylan
A tribute to all those people who desire the title of DR. in their name but are not willing to earn it.
Utmost
